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2 million 400 thousand cars! Mercedes Benz won the global luxury car annual championship

Release time:2018-04-26 Publisher: Times of browsing:1374

In 2017, the Mercedes - Benz - Benz and smart brands sold more than 2 million 400 thousand new cars around the world and won the global luxury car annual sales champion in 2017. In China, Mercedes Benz and smart brand are the first to break through 600 thousand major customs and deliver 610965 new cars, up 25%, and China is still the world's first market in the Mercedes Benz.

"Working with North steam group together to deepen local production is an important part of Daimler's China strategy. It helps us to strengthen our own advantages and will also create opportunities for the continued growth of our business in China with the localization of more cars in the future." Tang Shikai, a member of Daimler AG's board of directors and director of Greater China business, said.

"In the past few years, the healthy, profitable and sustainable development that we have shared with our dealership partners has provided a guarantee for our outstanding achievements in 2017." Ni Kai, President and chief executive of Beijing Mercedes - Benz sales and Service Co., Ltd., said, "in China, we have taken the lead in putting forward the future oriented customer experience strategy, the launch of brand self built e-commerce platform, distributor whole network digitalization and other innovative measures."


A new generation of cars retransmission

In 2017, Mercedes - Benz - Benz Cenozoic models accounted for more than 1/4 in total passenger car sales, and more than 620 thousand customers in the world chose class A, B, CLA sports cars (including CLA hunting cars) and GLA SUV. Of these, nearly 20% of the sales are from China, and the new generation models occupy 1/5 of the overall sales of the Chinese market, making China and Germany the biggest new generation of Mercedes - Benz market in the world.


"C-, E-, S-" car products lead excellence

As a Mercedes - Benz - Benz sales volume, this generation of C and C - class cars sold more than 415 thousand in fourth sales years in 2017, of which about 1/4 contributed to the Chinese market, while China was also the largest and fastest growing Mercedes - Benz C. Single market. At the same time, Mercedes Benz - Benz - Benz delivered more than 350 thousand cars and sedan to customers in 2017, creating a new high in history, which also benefited from the excellent performance of E in the Chinese market in 2017 and a 108% increase in the Huatong ratio. The new S class car, which has undergone the mid term reform, sells about 70 thousand cars in a total year, while the new generation S sedan in the middle of the year is quickly recognized by all parties, and the fourth quarter sales volume has reached the two digit growth rate. Mercedes Maybach S cars are also gratifying. Since the beginning of 2015, the total sales volume has exceeded 25 thousand, and the Chinese market is 2/3.


SUV family accounts for 1/3

In 2017, Mercedes - Benz SUV sold more than 805 thousand vehicles, up 14% from the same year, making a contribution to the year's sales achievements, which accounted for more than 1/3 of Mercedes - Benz and Mercedes and Mercedes. The new sales growth is mainly due to strong growth in markets such as China, Germany, France, the United States and Britain. In 2017, Mercedes Benz's best selling SUV came from GLC SUV and GLA SUV. In the Chinese market, SUV model continued good performance in recent years, occupying 42% of the overall sales volume; of which, the global hot selling models, GLA SUV and GLC SUV, have both achieved more than 30% sales growth.

V level innovation sales record

Mercedes Benz V class car set a new sales record in the global market - sales in 2017 exceeded 58 thousand, an increase of 25.7% over the same period last year. In April 2017, the sale and operation of V class car was transferred to Beijing Mercedes Benz Sales Service Co., Ltd. In 2017, the performance of the V class car in the Chinese market has made great progress, and the annual sales volume has exceeded 11 thousand, an increase of 66% over the same period.

AMG's first 6 digit sales performance for the first time

In 2017, the Mercedes -AMG brand was set up 50th anniversary. As a Mercedes - Benz's high performance car brand, Mercedes -AMG made the first 6 digit sales performance on the occasion of 50th anniversary. Over the past 12 months, Mercedes -AMG has delivered 131970 vehicles to customers, an increase of 33% over the same period last year. The listing of Mercedes -AMG GTR became a major highlight of the Mercedes -AMG brand in 2017, further expanding the top product range of Mercedes -AMG. Mercedes -AMG has created the best record of sales in the three core regions of Europe, Asia Pacific and North American Free Trade Area. 2017 also coincides with the entry of Mercedes -AMG into China's market 10th anniversary, and the introduction of the AMG 43 series also meets the demand for more Chinese consumers for high-performance Mercedes Benz products.

More than 135 thousand customers around the world in smart

After creating outstanding sales performance in 2016, 2017 again refreshes the smart sales record of the Urban Pioneer travel brand in the past ten years: more than 135 thousand customers around the world choose smart fortwo or smart forfour; in the Chinese market, the smart brand relies on an innovative marketing model to bring online experience and offline service. Seamless connection has won more smart fans and sold more than 23 thousand units throughout the year. During the "double eleven" period in 2017, the smart brand harvested more than 1400 online orders within 48 hours.

Building the cornerstone of future travel

By virtue of its strong core business capabilities, Mercedes - Benz is gradually increasing its investment in future travel, and the medium term goal is to promote sustainable and greener green travel. In order to steadily reduce emissions, Mercedes Benz has provided customers with a series of attractive and future oriented internal combustion engine products. At the same time, the passenger car department is trying to electrification the transmission system. Based on this, 48V smart electricity


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